In many sales roles, the development of a sales “story” and the cadence of that story is practiced during role-playing sessions. One sales team member will play “the customer” and the other “the sales rep.” It’s a way to practice your pitch and handle objections in a safe space. Think of role-playing as the ‘sandbox.’ If you deploy bad code in the sandbox…who cares. Delete is and start over. Same goes for role-playing. If the cadence is clunky or you don’t handle objections w