Serve first. It’s one of our most important mottos. However, there’s a lot to serve first, so let’s tackle the most obvious first: customer service. IT has historically poor reputations when it comes to customer service. But they also get failing grades around the way they deliver technology. Technologists tout their reputation of how great their technical skills are but ignore the impact delivering great customer service can have on the enterprise. Engineers ignore the ou

One of the biggest challenges we face in technology today is technologists tend to focus on the what or the how, and not the why. Or, put another way: we focus on the tech not the touch. What is this “touch” we mention? Some call it playing politics; we like to call it customer attentiveness. Tech vs. Touch Early 20th Century inventor Buckminster Fuller once said, “Humanity is acquiring all the right technology for all the wrong reasons.” There are many ways to interpret th